Guy Whitcroft  -  Why the CEO is the new talent leader

Guy Whitcroft from Business Advisors & Services at DisruptHRCPT #4 - 2.8.2018
Guy Whitcroft  -  Why the CEO is the new talent leader
Refiloe Metsing

The current understanding in modern business is thus: innovate, or risk being knocked down the economic ladder by a company “hungrier” and more forward-thinking than you are.

So, what can companies do to foster innovation in their specific industries?

The answer is deceptively simple: cultivate a work environment where staff feel satisfied and engaged. A highly engaged staff means higher retention, which in turn means greater productivity and satisfied clients.

The importance of human capital cannot be underestimated. With over 80% of a company’s total value lying in intangible assets such as people, it only makes sense that a major limiting factor in company growth is the availability of skilled workers. Guy Whitcroft calls on CEO’s to take note and start playing a more active role in talent recruitment.

Check out the full talk below 👇

Watch the rest of the DisruptHR CPT videos!

Get tickets for the next DisruptHR CPT event on 7 March 2019!

Change the way you do work — try Hi5 for free today!

🎺 Call for speakers & sponsors! DisruptHR is a great opportunity to speak or sponsor. If you’d like to get involved, please send a mail to